Who would have guessed advertising would nail it.

Luck is an attitude. So true, such a great film, and piece of branding. In theory, so easy it would be hard to make it sound like anything great in a pitch to client – need some post rationalised filler, but the creative execution certainly stripped away any of that if it was used.

 

http://www.youtube.com/watch?v=Uhsz_dLgzp0

 

In the making of the italian creative director describes the character as

‘people that kiss life, and life kiss them back’

I suppose it is possible that life will slap you, but clearly worth it.

In this fantastic talk, Steven Johnson explains why this truism extends beyond getting girls to creating good ideas.

Chance favours the connected mind, as well as the connected personality.

<a href="http://www.youtube.com/watch?v=NugRZGDbPFU&feature=related">http://www.youtube.com/watch?v=NugRZGDbPFU&feature=related</a>