The Importance of Developing a Positive Online Presence

The likes of us – students, late teens, early twenties – are lucky enough to have grown up in a world in which digital is the norm. To us, knowing how to work social networks, how to download an app or how to scan a QR code are second nature.

But not everyone has these digital skills, or if they do have them they don’t display them; and to many people of older generations the constantly updating online world is pretty much a foreign language. So by making good use of the internet to create a positive online presence we can achieve two things: firstly we can make ourselves stand out to employers as media savvy individuals who are on board with industry trends and development, and secondly we can actually use our online presence to network and make useful contacts.

To develop a useful online presence you need the following:

  1. LinkedIn profile. This is your online CV. You can add skills, experience, links to blogs, as well as get people you’ve previously worked with to recommend you. Face it, most future employers are going to Google you, and if the first thing that comes up is a completed, active LinkedIn page it’ll make a much better impression than those pictures of you dressed as a tomato at your last college bop.
  2. Twitter account. Just by being on Twitter you’re constantly learning about one of the most important platforms for social media marketing. You can follow and interact with industry leaders and interesting companies and demonstrate your knowledge of the sector you’re interested in.
  3. A blog. Blog’s are great ways of demonstrating your passion for a particular field, and first class practical experience in online marketing. To have a good blog you’re going to need to concentrate on optimising it for search engines (SEO) and promoting it on social media to bring in traffic. If you’re new to blogging, two fantastically simple platforms are WordPress and blogger.
These three, though arguably the most important places to develop your online personal brand, are not the only ones. If you’re a creative you’re likely to find sites like pinterest and tumblr and if you create a lot of audiovisual content your best bet is most likely youtube. Alongside all of these, social bookmarking sites like reddit, digg and delicious are extremely useful for promoting your content once you have a blog up and running.
But LinkedIn, Twitter and a blog on wordpress or blogger are amazingly straight forward to set up, and once they are you can go a long way towards avoiding any awkward appearances in Google search. And if you can succeed in increasing your site traffic, gaining followers and making contacts you’ll have a lot of achievements to bounce back at your interviewer when you apply for that job you’ve got your eye on.
And if you simply don’t have the time to run a blog, AdSoc is always on the lookout for sharp writers to guest blog for us. Take a look at our Bloggathon competition if you’d like to get involved, and you might just win yourself an internship at a top London ad agency.
Looking forward to hearing from you!
Written by Sam, our Co-Communications Secretary. Connect with him on linkedin, twitter, and check out his gamification blog.

Images by eldhstillafreakmariosundar