ABOUT

Buckinghamshire New University’s Advertising Society (Bucks Ad Soc) has been set up to help students learn more about the advertising industry and give them access to people and events that will inspire and motivate. Bringing in some of the biggest names in the industry, students have access to new thinking and with the right attitude, a pathway into their first job as a graduate!

Regular events to meet the people who keep advertising at its best and students from other Ad Soc communities mean Bucks Ad Soc members get the best opportunities to network. They will hear talks by industry thought leaders and can recommend any topics they’d like to be part of the Bucks Ad Soc series of events. 

The society also endevours to bring both the University’s Advertising Management and Creative Advertising students together to work on projects and get a feel for what the ‘real world’ of advertising is like. Always open to suggestions and new ideas, Bucks Ad Soc is run for the students, by the students.

Visit our Website or Facebook page to keep up to date with upcoming events!

EVENTS

 

Bucks New University announces Paul Feldwick as the speaker at its inaugural Advertising Industry Lecture

To sign up for this event please click here 

Paul Feldwick – former Worldwide Brand Planning Director of DDB, founder of DDB University and a member of the Planning Hall of Fame, will deliver the first Bucks New University Advertising Industry Lecture at 2pm on Wednesday 26th February 2014 at Bucks New University, Queen Alexandra Road, High Wycombe HP11 2JZ.

‘Advertising’s relationship with its past and prospects for the future’

This event is the idea of George Boyter head of the University’s MA Advertising course, and Vic Davies course leader in Advertising and Marketing Communications at the University’s Clare Business School.

Vic Davies said ’The University has a growing reputation in the Advertising Industry. George and I wanted to provide a platform for senior and respected members of the Industry, in order for them to voice their opinions, and reflections on the Industry as it meets the challenges of the 21st century. We believe that as an academic institution we can provide a platform that offers that opportunity’. ’We are delighted that Paul has agreed to give this lecture’ said George Boyter. ‘The Advertising industry is undergoing fundamental changes with the influence of digital technology, media innovation and data manipulation. It’s a good time to take stock of the situation. Who better to give us a clear-headed view than Paul, with his intellect and wealth of experience? He can draw relevant wisdom from the past and show us how this can be applied to the future. This is a lecture not to be missed’.

More information can be found on our Website

 

Tell the Truth – A New Book By Sue Unerman and Jonathan Salem Baskin

To book your spot for this event FREE now – CLICK HERE.

The average Facebook user likes about 8 brands, according to a recent 
Advertising Age report. Recognizing this rise in social media interaction and two-way communication between brands and consumers, marketing experts Sue Unerman and Jonathan Salem Baskin suggest that the most essential practice in marketing, both online and offline, is truth. 

Unerman, an executive at MediaCom, and Baskin, a branding strategist who has worked with global brands such as Apple, Blockbuster, Limited, and Nissan, show marketers how building an authentic, transparent brand is key to sustainable success in their new book, Tell the Truth: Honesty is Your Most Powerful Marketing Tool (BenBella Books, April 2012). 

With research on hundreds of companies and case studies on more than fifty global brands,

Tell the Truth makes a strong case for how truthful marketing, advertising, and public relations yields sales, profits, and sustainable relationships. Endorsed by top marketing gurus Seth Godin and Al Ries, Tell the Truth explains the importance of building your brand with integrity and authenticity, especially in a digital age where consumers have more access to companies than ever. 

About the Authors:
Sue Unerman is Chief Strategy Officer of MediaCom. Amid the changing media landscape, she delivers a strategic edge in communications and strategic planning for clients, thereby ensuring MediaCom UK is a step ahead of the competition. Equipped with a history degree from Oxford University, Unerman has experience in planning and buying media at Benton and Bowles, DMB+B, and Geers Gross. The UK-basedCampaign magazine says that Unerman is “widely considered to be one of media’s finest strategic brains, helping to turn MediaCom into a $1 billion agency.” 

Jonathan Salem Baskin, President of Baskin Associates, Inc., has worked for the last 28 years to translate branding strategy into something more than images and words for global brand names including Apple, Blockbuster, Limited, and Nissan. He has led agency and corporate teams responsible for all aspects of marketing communications and public affairs. Since 2008, Baskin has written a bi-weekly column on marketing leadership for Advertising Age, and posted twice-weekly on his award-winning blog, Dim Bulb. He is also a frequent public speaker and an often-quoted expert in news stories from sources such as USA Today and Reuters.

CONTACT

President = Jessica Wharton | j-wharton@hotmail.com

Please click here to contact us through our website.